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General Media Release - October 7, 2008
Sun Life Financial Group Benefits

Sun Life Financial Group Benefits strengthens its HealthyRETURNS program
by investing in leading wellness provider, Buffett & Company.

Strategic alliance provides workplace wellness and disease prevention tools
and services to
Sun Life Financial group plan sponsors and members.

TORONTO, ON (OCTOBER 7, 2008) – Sun Life Financial Group Benefits announced today that it has made an investment in Buffett & Company Worksite Wellness Inc. (Buffett & Company), one of Canada’s leading providers of worksite wellness programs. Buffett & Company will continue to operate as a stand-alone company, headed by Ed Buffett, with Sun Life Financial holding a minority interest.

“This investment underscores our commitment to help plan sponsors create healthier,
more productive workplaces and enable them to better control benefit costs,” said Dean Connor, President, Sun Life Financial Canada. “Buffett & Company, one of Canada’s
leading health management providers, offers a broad range of products and services that support Sun Life’s HealthyRETURNS program, and we are excited to be a part of its future.”

“We are thrilled that Sun Life Financial believes in the work we are doing in helping Canadian employers promote healthy practices in their workplaces,” said Ed Buffett, President, Buffett & Company Worksite Wellness Inc. “We look forward to continuing
our work together and assisting Sun Life to provide its plan sponsors with comprehensive health management strategies.”

HealthyRETURNS helps Group Benefits plan sponsors reduce health and disability costs
and build healthy workplaces. The investment allows Sun Life Financial Group Benefits to provide plan sponsors with more programs, particularly in the area of health promotion.

Buffett & Company provides a wide variety of programs to help employees and organizations identify and assess health risks and subsequently adopt and sustain
healthy lifestyle changes. Program offerings include screening clinics, customized
wellness websites, online personal and team health challenges, onsite and online
behaviour modification programs and educational workshops, health fairs and flu clinics.

About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today
have operations in key markets worldwide, including Canada, the United States, the
United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of June 30, 2008, the Sun Life Financial group of companies had total assets under management of CDN$413 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF.

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About Buffett & Company Worksite Wellness Inc.
Founded in 1981, Buffett & Company is one of Canada’s leading providers of
comprehensive worksite wellness programs. It works with a broad spectrum of public and private sector clients and offers services ranging from preliminary assessment to strategic on-site support. Buffett & Company is a recipient of the National Quality Institute’s prestigious Canada Awards for Excellence and was awarded the Gold Healthy Workplace Trophy, Small Organizations in 2005 and will receive NQI’s highest honour, the Order of Excellence, on October 20th, 2008.  

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For further information:

   Krista Wilson,
   Manager, External    Communications
   Sun Life Financial Canada
   (519) 888-3900 x4896
   Krista.wilson@sunlife.com

Lori Casselman
Vice-President
Buffett & Company Worksite Wellness Inc.
(905) 666-1347 x225
lcasselman@buffettandcompany.com

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This article was written by the Sun Life Financial Group Benefits.


National Wellness Survey Named One of the Top 10 Health and Wellness Stories of 2009 by Benefits Canada

Ed Buffett, President & CEO, is the 2009 recipient of the Canadian Workplace Wellness Pioneer Award!
 
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